Elon Musk plans to launch internet satellites into the orbit with the help of SpaceX by 2019. But today, each one of us has multiple internet devices and multiple internet connections. It took decades for every home to have a TV.
The change was not this fast when TV & Radio came along. Tough competition has forced other telecom operators to reduce prices as well. New telecom players in India like Jio have disrupted the market and have made the internet a utility than a luxury. Many online entrepreneurs have focused on selling products to American and European customers ignoring India as a potential market. We are mostly talking about the digital marketing job opportunities in this article, but if you are a businessman, you can see that why you cannot ignore India as a market.
Today there are 8x more internet users on the web! (I feel old!) I had dial-up access to the internet as early as 2004. When I had access to broadband internet, it was in the 2nd year of college. (Now you know why many internet startups in India are being hyper-funded). There is a long way to go and the road looks beautiful. The next 400 million internet users will come faster than we expect. You can see that the blue line in the graph is taking an exponential curve. That would 3X the size of the digital marketing industry in India. There is no reason why India won’t get to 80% penetration in the next 10-20 years. Norway tops the list with around 97% of the population having internet access. Many European countries have 90%+ internet penetration. The internet usage has been accelerated by the penetration of smartphones and low-cost computers.Ī recent world bank report revealed that 26% of the population in India has access to the internet already (and this is 2015). There are more than 400 million internet users in India right now. Millions of consumers have started using the internet. The change in consumer behavior has been very fast in the past 3-5 years. We will look at the change in consumer behavior, why brands need to change their marketing strategy and finally, how we, the digital marketers can benefit from the changing times. We will also try to understand why digital marketing is in high demand. I have collected data from various sources and presenting it to you in this article, so you can see the truth for yourself. Instead of debating this topic with opinions, let’s look at the data and facts. You might also think that digital marketing is just a hype and it will not last long. But is it true? Because it is possible that people who sell digital marketing training programs and courses (like me!) are the ones touting that digital marketing is the next big thing. You might have heard that digital marketing jobs pay higher salaries.